湖北1.5亿三新试点项目征集，单项最高补300万
我要采购商务服务AI 精选📍 武汉💰 300 万元👁 52026-10-06 07:02
湖北省商务厅在促消费三大礼包之外，同步推进“三新”试点建设，安排1.5亿元财政资金，聚焦首发经济、多元消费场景、IP跨界联名三大方向，单个项目最高支持300万元。这是本轮湖北消费激励政策中唯一面向企业主体开放申报的资金窗口，属于真实可对接的财政资助机会。
机会点在于：一是资金盘子明确，1.5亿元财政资金定向投放；二是支持方向清晰，首发经济、多元消费场景、IP跨界联名三类项目最匹配；三是单体上限可观，最高300万元，对商业综合体、品牌首店、文旅消费新场景、IP联名运营方均有吸引力。原文提及光谷人形机器人7S店、武昌斗级营、襄阳立业市集等新型消费地标正在涌现，说明该试点已进入项目落地阶段。
谁该参与：湖北各市州零售、餐饮、住宿、文旅、体育、商业地产运营企业，以及具备首发首秀、IP联名、场景创新能力的品牌方和运营方。
怎么参与：向属地市州商务主管部门咨询“三新”试点项目申报口径与材料要求，按首发经济、多元消费场景、IP跨界联名三类方向包装项目后报送。
时间窗口：原文未披露具体申报截止日期，建议尽快对接属地商务部门确认。
事实依据：三大礼包叠加，湖北金秋消费热力全开
English version — Hubei Opens RMB 150M Fund for New Consumption Pilots, Up to RMB 3M per Project
Hubei's Department of Commerce is rolling out a "Three-New" pilot program backed by RMB 150 million in fiscal funds, running alongside its autumn consumption voucher campaign. The program targets three directions: debut economy, diversified consumption scenarios, and cross-sector IP collaborations. Individual projects can receive up to RMB 3 million in support.
This is the only funding window in Hubei's current consumption stimulus package that is open to corporate applicants. The budget is clearly defined at RMB 150 million, the supported categories are specific, and the per-project ceiling of RMB 3 million is meaningful for retail complexes, first-store brands, cultural tourism operators, and IP licensing partners. The article notes that new consumption landmarks such as the Optics Valley humanoid robot 7S store, Wuchang Doujiying, and Xiangyang Liye Market are already emerging, indicating the pilot has moved into project implementation.
Who should apply: retail, catering, hospitality, cultural tourism, sports, and commercial real estate operators across Hubei's cities, as well as brands and operators with debut, IP collaboration, or scenario innovation capabilities.
How to participate: contact the local municipal commerce bureau for application guidelines under the "Three-New" pilot, package your project under one of the three categories, and submit. No deadline is disclosed in the source; confirm with local authorities promptly.
Source: Three Major Gift Packages Stack Up, Hubei's Autumn Consumption Heats Up