遵义首发经济招商：首店引进与新品首发合作
我要合作商贸流通/首发经济AI 精选📍 遵义👁 12026-09-26 17:52
遵义正以“首发＋产业＋消费＋文旅”融合生态为抓手发展首发经济，一手引进外部品牌首店，一手推动本土产品首发走出去，形成明确的供需对接缺口。
机会点有三：一是首店引进。遵义依托广珠商圈、老城1935商圈、国酒城商圈、吾悦广场等核心商圈，以及已建成开街的1935好吃街、丁字口星悦茂地下商业街、新蒲步行街、喜乐广场等商业街区，持续招引知名品牌落地；2024年以来已累计开设贵州首店39家、遵义首店149家，天猫超级体验店、永辉超市、京东生鲜超市、海底捞、小米SU7体验店、极氪家等已进驻，商圈仍在扩容，且相关方面多次对接争取华润万象汇落地。二是本土产品首发。酱酒是重头戏，2024年至2026年7月遵义酒类领域累计首发新品71个，仁怀已推出38款“亲民酒·口粮酒”新品并获核心产区标识与品质赋码；红色文旅、非遗文创同样有首发成果，80余种“遵义文创”曾亮相深圳文博会，全市首家“抱樸非遗文创空间”已落地。三是展会平台双向通道。贵州茶产业博览会已在湄潭连续举办18届，贵州·遵义国际辣椒博览会连续举办11届，赤水河谷九月九·遵义酱酒节已办三届，并依托“多彩贵州风·黔酒中国行”组织酒企赴北京、上海、广州、深圳、成都、武汉等十余城推介。
适合参与的包括：连锁零售、餐饮、新能源体验店等品牌方及商业地产运营方；酱酒、茶叶、辣椒、文创、民宿等本土生产企业与品牌方；展会策划、首发活动执行、供应链与渠道服务商。
参与方式：品牌方可对接遵义市商务局及国贸广场、吾悦广场等链主企业洽谈首店落地；本土企业可对接仁怀产区、茶博会、辣博会、酱酒节等平台申报新品首发；服务商可围绕首发活动策划、展陈搭建、渠道分销切入。
时间窗口：原文发布于2026年9月，首发经济为遵义当前重点推进方向，商圈招引与展会档期持续滚动，建议尽早对接。
事实依据：遵义聚焦首发经济新生态注入消费新动能
English version — Zunyi First-Launch Economy Investment Promotion: First-Store Attraction and New Product Launch Cooperation
Zunyi is developing its first-launch economy through an integrated ecosystem of "first launch + industry + consumption + cultural tourism," attracting first stores of external brands while promoting local product debuts to the market, creating a clear supply-demand matching gap.
There are three opportunity areas: First, first-store attraction. Leveraging core commercial districts such as Guangzhu Commercial District, Laocheng 1935 Commercial District, Guoju City Commercial District, and Wuyue Plaza, as well as completed and opened commercial streets including 1935 Haochi Street, Dingzikou Xingyuemao Underground Commercial Street, Xinpu Pedestrian Street, and Xile Plaza, Zunyi continues to attract well-known brands. Since 2024, 39 Guizhou first stores and 149 Zunyi first stores have been opened cumulatively. Tmall Super Experience Store, Yonghui Supermarket, JD Fresh Supermarket, Haidilao, Xiaomi SU7 Experience Store, and Zeekr Home have already moved in. Commercial districts are still expanding, and relevant parties have repeatedly engaged to secure the landing of China Resources MixC. Second, local product launches. Sauce-flavored baijiu is the centerpiece. From 2024 to July 2026, 71 new products were launched cumulatively in Zunyi's liquor sector. Renhuai has released 38 new "affordable baijiu·daily ration baijiu" products with core production area identification and quality codes. Red cultural tourism and intangible cultural heritage creative products have also achieved launch results, with over 80 types of "Zunyi Cultural Creative" products having appeared at the Shenzhen Cultural Fair.