黑龙江夏季避暑旅游百日行动寻合作
我要合作文旅AI 精选📍 哈尔滨👁 02026-09-26 17:35
黑龙江夏季避暑旅游“百日行动”正在全省铺开，文旅消费场景密集扩容，为餐饮、零售、文创、演艺、住宿等配套服务商带来明确的落地窗口。从已公开的信息看，机会集中在几个方向：一是夜间经济，哈尔滨松雷商业南岗店自7月15日起延时营业至24时，秋林商圈以“室内外联动”解锁夜消费新场景；二是街区音乐运营，中央大街音乐角持续运营三个月，红专街、友谊路两处舞台截至8月15日已办演出近200场，并延伸出首届露天音乐会，形成“音乐文化主题广场”；三是首店与旗舰店招商，道里区锚定青年消费趋势精准招商，东北三省及省级独家首店、品牌高阶旗舰店相继落户；四是文旅消费券配套，大兴安岭投放总额195万元文旅消费券，全省国庆中秋促消费计划发放政府消费券超1.5亿元；五是景区与研学供给，大兴安岭集中推出15场特色文体活动、20条精品游览线路、20处主题研学体验地。适合餐饮连锁、文创零售、演艺团队、研学机构、夜间市集运营方、品牌首店拓展方参与。参与方式为对接属地商务局、文旅局及街区管委会，承接活动执行、场景运营或品牌入驻。时间窗口集中在夏季至国庆中秋档期，消费券与活动排期是主要抓手。
事实依据：黑龙江省夏季避暑旅游“百日行动”
English version — Heilongjiang Summer Retreat Tourism 100-Day Campaign Seeks Partners
Heilongjiang's summer retreat tourism "100-Day Campaign" is rolling out across the province, with cultural tourism consumption scenarios expanding rapidly, creating clear landing opportunities for supporting service providers in dining, retail, cultural creative products, performing arts, and accommodation. Based on publicly available information, opportunities are concentrated in several directions: First, night economy — Harbin Songlei Commercial Nangang Store has extended operating hours until midnight starting July 15, and the Qiulin commercial district is unlocking new nighttime consumption scenarios through indoor-outdoor integration. Second, street music operations — the Central Street music corner has been operating for three consecutive months, and two stages at Hongzhuan Street and Youyi Road had hosted nearly 200 performances as of August 15, extending to the first open-air concert and forming a "music culture themed plaza." Third, first-store and flagship store recruitment — Daoli District is precisely targeting youth consumption trends, with Northeast China regional and provincial exclusive first stores and high-end brand flagship stores successively opening. Fourth, cultural tourism consumption voucher support — Daxing'anling has issued a total of 1.95 million yuan in cultural tourism consumption vouchers, and the province's National Day and Mid-Autumn Festival consumption promotion plan includes over 150 million yuan in government consumption vouchers. Fifth, scenic area and educational tourism supply — Daxing'anling has launched 15 special cultural and sports activities, 20 premium tour routes, and 20 themed educational tourism experience sites. Suitable for restaurant chains, cultural creative retail,