In a move to further establish itself as a hub for the live streaming economy and promote mutual empowerment and integrated development of online and offline businesses, Nanqiao Town has been actively exploring new pathways to deeply integrate the digital economy with the real economy, continuously injecting new momentum into high-quality regional economic development. On August 18, Nanqiao’s first large-scale live streaming base—"Meigu One Live Streaming Base"—was officially inaugurated. This not only represents a significant step by Nanqiao Town to enhance the ecosystem of its live streaming economy but also marks a more solid stride toward building a new economic development paradigm characterized by "online engagement, offline experience, and mutual prosperity."
"Meigu One Live Streaming Base" integrates high-quality resources within the district to build a full-chain ecosystem of "live streaming + industry." Through regular live streaming activities, it helps Fengxian’s diverse sectors—such as manufacturing and services—expand their reach across the country. By collaborating with professional teams, the base creates an efficient supply-demand platform, leveraging innovative live streaming scenarios and precision marketing to deeply integrate Fengxian’s distinctive offerings into daily life. Additionally, the base focuses on implementing an online private domain streaming model, providing enterprises with dedicated live streaming rooms. By leveraging member-based communities to precisely target core customer groups, and pairing this with exclusive private domain benefits and tailored interactions, it achieves a synergistic effect of "public domain engagement and private domain retention."
The event combines offline exhibitions and sales with online promotions, creating models such as "live streaming + business districts," "live streaming + cultural creativity," and "live streaming + hands-on practice." It efficiently establishes a professional platform for both supply and demand sides to source products, network, and collaborate. According to reports, the offline sourcing event attracted over 80 e-commerce companies, live streaming agencies, supply chain enterprises, brand owners, platform service providers, and more than 10 internet influencers."Our autumn pear syrup is made from fresh fruits of century-old pear trees in Zhaozhou, slow-boiled using traditional methods for 12 hours, with no added sucrose. It has received multiple food safety certifications..." On-site merchants enthusiastically introduced their flagship products. "We have already secured preliminary cooperation intentions with three e-commerce platforms and expect autumn sales to exceed 100,000 bottles."
As a key hub for promoting the "Shanghai Manufacturing" brand, Fengxian is dedicated to strengthening the Oriental Beauty Valley's thriving beauty and wellness industry. The launch of the "Meigu One Live Streaming Base" not only provides a breakthrough platform for high-quality products but also establishes a high-speed channel connecting supply and demand. This initiative enables more Fengxian-made products, services, shopping experiences, and cultural offerings to reach households nationwide. Seizing this opportunity, Nanqiao will further develop diverse business services and integrated one-stop communication solutions, encouraging more people to learn about, invest in, and become part of Nanqiao.